While on the web I came across an ad by General Mills.
This ad is geared towards children. The target audience is evident. The cartoon characters
appeal to children. The ad is selling sugared cereal.
It is not the product I am having the problem with. I have a problem
with the marketing angle. The commercial ad consists of two children,
both are boys. The
idea behind the ad is growing up strong, one boy measure another boy.
The issue that is most bothersome is why is there is not a girl in this
ad, why can 't the girls grow up to be strong? Is the word strong only
associated with boys? Is it to masculine of a term for girls?
Let me show the cereals that are on the store shelves : All of these cereals are geared toward boys.
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